Concept: What's Best?
The task of generating concepts is a critical aspect of design. This is known. It is also as critical as it is intricate.
Your design concept must appeal to fellow professionals in every professional sense and also impress laymen in its simplest perception.
While other professionals must be able to extract true rationale from the depth of your thought process, the lay user must also appreciate the professionalism in your touch.
We should all know that concept is not only evident in form, and that the most potent is always in that unspoken philosophy behind every line and space; the design concept.